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BRAND INSPIRATION

Our brand is inspired by The Odyssey - An epic story from Greek mythology written by Homer. Diagnostic Odyssey has become a common term symbolizing the journey towards diagnosis for a rare disease patient, which is long and fraught with difficulties. 

A doctor in NDC is a modern Odysseus - Andycseus (Pun: Andyc=NDC). He is an extremely clever person who conquers all obstacles with the help of his intelligence, devotion to the mission and to a patient. Even when he is being misled by misdiagnosis, and he is surrounded by everyday distractions, and despite the countless difficulties (time, effort, money), he manages to reach the ending point of his journey: bringing the patient to their destination, his home- the correct medical expert facility. In the classic odyssey, Odysseus sailed on a ship in the rough seas with his friends- the crewmembers, and it took him 10 years and 10 major obstacles until he finally reached home. NDC creates a modern odyssey epic story, where the doctor shortens the journey with the help of his crew members on the ship- his peers in the neglected disease collaboration, who aid him in order to get to the right answer. NDC's crew of doctors help Andycseus shorten the diagnostic odyssey.